In a shocking turn of events, hardware sales and physical game spending in the US have hit their lowest point in 30 years this past November. According to Circana, a market research firm, only 1.6 million units of video game hardware were sold, marking a significant drop from previous years. This decline is attributed to a combination of high average prices for new consoles and a general downturn in consumer spending during what is typically a peak shopping month due to Black Friday and holiday purchases.